Paid Media Specialist
With your knowledge of Digital Marketing/SEM best practices, you are a vital player in helping our clients succeed with digital commerce.
Description:
Join our dynamic team as a Paid Media Specialist and play a crucial role in driving digital commerce success for our clients. You'll leverage your 2-4 years of experience and deep understanding of paid media (SEM, Paid Social) and SEO best practices to create, manage, and optimise high-performing advertising campaigns. Working closely with clients and senior consultants, you'll ensure strategies are executed effectively and contribute to our clients' growth.
Responsibilities:
- Develop and execute comprehensive paid media strategies (Google Ads, Facebook Ads, LinkedIn Ads) aligned with client goals.
- Conduct in-depth keyword research and trend analysis to optimise SEM campaigns.
- Manage and optimise Google Merchant Center for e-commerce clients.
- Analyse campaign performance data using Google Analytics and other tools, providing actionable insights and recommendations.
- Create and manage social media content calendars and campaigns.
- Generate detailed performance reports and present findings to clients and internal teams.
- Stay up-to-date with the latest trends and best practices in paid media and SEO.
- Communicate effectively with internal teams and clients regarding marketing opportunities, strategy development, and budget management.
Examples of what you will be doing:
- Keyword analysis and trend analysis on SEM campaigns.
- Google Ads, Meta Ads and LinkedIn Ads setup and monitoring.
- Google Merchant Centre optimisations and troubleshooting.
- Monitoring and analysis using Google Suite tools.Creating social media content calendars.
Minimum requirements:
- A relevant Bachelor's Degree in marketing
- 2-4 years of experience in the field
- An in-depth understanding of Google Ad Words, Google Analytics, and data analysis
- Retail and/or B2B experience would be beneficial
- Good communication and presentation skills.
- Fast-learning and being able to work under pressure.
- Strategic thinker who offers creative solutions and ideas, with the ability to translate and communicate data into actionable items
- Ability to work effectively under pressure and meet deadlines.
Based on experience and qualification, we offer the following:
- Opportunity to work on some of South Africa’s top retail brands.
- Huge exposure to international developers, design experts, project managers, and development processes.
- Opportunity to manage complex projects in a booming industry (e-commerce).
- Department
- eComm Consultant
- Role
- SEM Analyst
- Locations
- Pretoria
- Seniority Level
- Junior, Middle, Middle-Senior
About Vaimo
Vaimo is one of the world’s most respected experts in digital commerce and customer experiences. As a full-service agency, we deliver consulting, design, development, support, and analytics services to brands, retailers, manufacturers, and organizations all over the world.
Paid Media Specialist
With your knowledge of Digital Marketing/SEM best practices, you are a vital player in helping our clients succeed with digital commerce.
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